This study aim at providing an answer to the core research question “What is the role of Twitter in the conduct of public diplomacy in The Netherlands?” On the basis of qualitative interviews with...Show moreThis study aim at providing an answer to the core research question “What is the role of Twitter in the conduct of public diplomacy in The Netherlands?” On the basis of qualitative interviews with foreign diplomats and experts on public diplomacy in The Netherlands, it was discovered that they use Twitter as a tool for providing the local communities with information about the advocated countries and their foreign policies. The foreign officials also employ Twitter to address certain members of the Dutch general public, attract their attention to specific topics and engage in discussions with them to enhance their perceptions of the represented states. The conducted content analysis of the Tweets posted by diplomats from the Embassy of Ecuador, the Embassy of Poland, the Embassy of Sweden, and the Embassy of the USA to the Netherlands also demonstrated that they post direct Tweets and personal messages concerning important topics to engage with the foreign publics. However, it is also found that only a small number of them use the language of the local community members, namely Dutch, to disseminate information about their foreign policies. Some of the interviewees explained that they translate only content that is relevant to the Dutch audiences in Dutch. Nevertheless, to engage in more debates with the local communities and enhance their understanding and image of the represented countries, it is recommended that foreign diplomats should provide all messages on Twitter in the language of the host state. Thus, they can use it as an effective tool for accomplishing their public diplomacy goals.Show less
