This study aims to empirically assess the influence of K-pop music on the perception of South Korea as a desirable travel destination among foreign K-pop fans. Investigating the multifaceted...Show moreThis study aims to empirically assess the influence of K-pop music on the perception of South Korea as a desirable travel destination among foreign K-pop fans. Investigating the multifaceted factors that attract visitors, including the roles of government initiatives and corporate efforts, the research explores the significance of K-pop within the broader context of influences on foreign K-pop fans’ decisions to visit South Korea. Through survey data collected from 1751 K-pop fans, the results demonstrate that K-pop has a substantial impact on their perception of South Korea, contributing positively to the country's image as a tourist destination. Furthermore, the research underscores the continued value of government and corporate efforts to attract visitors, particularly through the creation of K-pop-related locations for fan visits. While K-pop does not emerge as the primary motivational factor for half of the respondents, it emerges as the most influential factor shaping the intention to visit South Korea.Show less
This thesis explores the relations between parasocial relationships and sasaeng behaviour in the Korean entertainment industry. As K-pop has become more popular than ever through the Korean Wave,...Show moreThis thesis explores the relations between parasocial relationships and sasaeng behaviour in the Korean entertainment industry. As K-pop has become more popular than ever through the Korean Wave, companies have started to introduce more and more ways for fans to create strong attachments to idols through the form of parasocial relationships. However, because of these strong parasocial relationships, some fans have started to show obsessive behaviour towards idols. These so-called sasaeng fans will engage in all kinds of socially unacceptable behaviour to get close to their idol. Through three separate case studies, this thesis illustrates a connection between parasocial relationships and sasaeng fans. All the sasaeng fans that have been observed have some kind of parasocial relationship with the person of their affection. It can therefore be concluded that while not every fan will fall into sasaeng behaviour because they show a parasocial connection to the idol, a sasaeng fan will usually have formed a parasocial bond with someone prior to showcasing sasaeng behaviour. Thus, there is a correlation between sasaeng fans and parasocial relationships.Show less
This thesis examines North Korean kŭrimch’aek, a topic that has yet to receive much scholarly attention. In particular, there will be a focus on the romantic aspects found in the narratives of...Show moreThis thesis examines North Korean kŭrimch’aek, a topic that has yet to receive much scholarly attention. In particular, there will be a focus on the romantic aspects found in the narratives of kŭrimch’aek. Five different kŭrimch’aek were closely analysed and the findings discussed in the case study of this thesis. Though North Korean fiction has to comply with official state ideology, in the kŭrimch’aek several aspects showed that this does not imply flawless stories. Furthermore, romance can be seen more frequently in stories that have elements that justify actions that would generally contradict North Korean ideology. Ambiguities were found to be more prevalent in female characters, while male characters are more homogeneous. As fiction has the function to educate and to present model individuals, romance functions to enable readers to identify with these ideal protagonists. Lastly, romance adds an extra layer of depth to otherwise quite monotonous narratives.Show less
This work looks at the South Korean PC bang in the theoretical framework based upon the third place theory created by Ray Oldenburg. After an introduction to the PC bang, their role in contemporary...Show moreThis work looks at the South Korean PC bang in the theoretical framework based upon the third place theory created by Ray Oldenburg. After an introduction to the PC bang, their role in contemporary South Korea will be explained by comparing them to the characteristics described in the third place theory. Numbers on the PC bang visitors were gained from official records from KOCCA (Korea Creative Content Agency). The research was done in two parts. First, a survey was deployed through online South Korean communities to find data on people’s feelings about the PC bang, and second, personal observations on the Korean PC bang were added. My conclusion is that the PC bang does not fully comply with the third place theory as set by Oldenburg, but that it provides a new form of third place. By bringing both the online and offline space in one place together, it gives way to new forms of socializing, for which revision of the original third place theory is necessary.Show less
This thesis examines the construction of agriculture in 15 North Korean propaganda posters issued between 1995 and 2010 provided by the Willem van der Bijl collection. The analysis adheres to an...Show moreThis thesis examines the construction of agriculture in 15 North Korean propaganda posters issued between 1995 and 2010 provided by the Willem van der Bijl collection. The analysis adheres to an altered version of the Four Sites theory by Gillian Rose to connect the results to the relevant socio-political context to uncover change, continuity, and trends in the visual construction of agriculture. The analysis discovers three main results: a strong presence of patriarchal values, the reuse of old revolutionary symbols related to Kim Il Sung, and various specific agricultural campaigns that offer a window into the economic turmoil that is the 1990s and 2000s. It concludes that the construction of agriculture portrays a successful socialist agricultural system. But the posters also reveal the government’s attempt to cope with economic distress and prevent collapse by seeking to motivate North Korea’s adult population through posters.Show less
For Chinese men, finding a partner has become a precarious struggle as there are approximately 30 million more men than women of 24-40 years old in China. Existing literature provides an insight...Show moreFor Chinese men, finding a partner has become a precarious struggle as there are approximately 30 million more men than women of 24-40 years old in China. Existing literature provides an insight into how this demographic reality affects men with a low social status, but how does China's younger generation of men deal with it? This thesis builds on data derived from interviews with eight male Chinese exchange students in the Netherlands. The data shows how my interviewees are willing to step out of the traditional path towards marriage, but are being held back by the consequences of China's demographic reality. The results should be considered with the limitations of this study, but despite these limitations, my research indicates the importance of researching China’s generation of younger middle to high-class men.Show less
Dating violence is increasingly becoming a problem in South Korea, however little research has been done into how the issue is represented in the media. Using narrative theory, this research looks...Show moreDating violence is increasingly becoming a problem in South Korea, however little research has been done into how the issue is represented in the media. Using narrative theory, this research looks at representations of the issue of dating violence in South Korean investigative journalism programs. Both the informative content as well as the entertainment elements present in the programs are taken into account. It finds that all seven broadcasts analyzed describe dating violence as a social issue that needs to get the attention of the public, the programs hereby challenge the common perception that dating violence is a private issue. The content of the programs revolves around four key themes: serious problem, institutional failure, the victim, the perpetrator. The representations of the issue on the basis of these themes are found to promote both positive as well as negative beliefs about the issue of dating violence.Show less
Social media and videoblogging, or vlogging, are taking over the internet and North Korea is joining this trend. While doing so, the state is reaching out to the international community through...Show moreSocial media and videoblogging, or vlogging, are taking over the internet and North Korea is joining this trend. While doing so, the state is reaching out to the international community through relatable media content and soft power tools. One of the examples, in which North Korea reached out to the international viewer, is the Youtube channel ‘Echo of Truth’. This research aims to answer the question as to how soft power tools are applied in the videos of ‘Echo of Truth’. By using a qualitative visual discourse analysis, it analyzes the videos of ‘Echo of Truth’ to answer this question. This thesis argues that soft power tools, such as cultural and culinary diplomacy, are applied in the videos in order to make these videos more relatable to the international audience. However, not all the videos were found to have used these soft power techniques as traditional propaganda videos were still uploaded to the channel. The sheer differences found in the channel’s videos raised the question of a power dilemma the channel seemed to be facing.Show less
This thesis aims to find an answer to the question: “How is Korea’s religious pluralism represented in Korean popular media?” This topic has only been looked at in literary research. Because of...Show moreThis thesis aims to find an answer to the question: “How is Korea’s religious pluralism represented in Korean popular media?” This topic has only been looked at in literary research. Because of this, this thesis makes use of other means to research this subject, with a particular focus on South Korean television dramas. This is done by analysis of multiple scenes from South Korean drama television shows. These scenes each had an element that fit into the broader category of religious pluralism. The categories used in this research are: religious people using parts of other religions/belief systems, non-religious people using parts of religions/belief systems, and religions/belief systems coexisting side by side. The research shows that while all three of these types of scenes are represented, the most represented type of scene in this analysis is of non-religious people using parts of religions/belief systems.Show less
The topic of Socially Withdrawn Loners (SWL) has seen a surge in coverage by South Korean media in the past few years. This coverage is not always accurate and many SWL express feeling stigmatized...Show moreThe topic of Socially Withdrawn Loners (SWL) has seen a surge in coverage by South Korean media in the past few years. This coverage is not always accurate and many SWL express feeling stigmatized by society. This thesis explores how SWL are portrayed in Korean drama and if this portrayal coincides with academic literature on this topic. In order to research this, this thesis analyzed and compared four Korean dramas and with the literature as foundation, established a thematic understanding of SWL in dramas. It finds that SWL-characters are generally portrayed positively and sympathetically. Instead dramas are found to have the tendency to trivialize SWL and misrepresent the severity of it.Show less
This research aims to make an addition to the current debate regarding the interpretation of North Korean defector memoirs by answering the question: “What understanding can trauma theory provide...Show moreThis research aims to make an addition to the current debate regarding the interpretation of North Korean defector memoirs by answering the question: “What understanding can trauma theory provide us concerning North Korean defector memoirs?” It discusses trauma theory, Holocaust memoirs, and North Korean defector memoirs. Regarding North Korean defector memoirs the study focuses on four memoirs specifically: Eunsun Kim’s A Thousand Miles to Freedom, Yeonmi Park’s In Order to Live, Hyeonseo Lee’s The Girl with Seven Names, and Joseph Kim’s Under the Same Sky.Show less
Born in the wake of the Second World War, moulded by the polarisation of the Cold War and diametrically opposed to its Northern counterpart, South Korea’s domestic history and the arising memory...Show moreBorn in the wake of the Second World War, moulded by the polarisation of the Cold War and diametrically opposed to its Northern counterpart, South Korea’s domestic history and the arising memory issues are among the issues that were deemed worthy of addressing by the conception of the 2005 Truth and Reconciliation Commission of South Korea (TRCK). The truth-seeking activities of a truth and reconciliation commission tap into the larger debate on transitional versus punitive justice. This thesis will argue that South Korean politics are polarised along the same moral issues as the debate around the merits of a truth and reconciliation commission and that in the crossroads of the goals of a truth and reconciliation commission and the South Korean political context it tried to operate in lies a reflection of the structural problems of a truth and reconciliation commission.Show less
