Today, mainland China makes up a large part of the videogame industry, with successful titles not only catering the Chinese gaming audience, the largest in the world, but also gaining international...Show moreToday, mainland China makes up a large part of the videogame industry, with successful titles not only catering the Chinese gaming audience, the largest in the world, but also gaining international popularity (Yong and Downing 2008, 515–29). However, former research has shown that inequal gender dynamics in the videogame industry lead to a predominantly male environment, that portrays women in sexist stereotypes (Vysotsky and Allaway 2018, 101). Chinese videogames are no exception to this; in a South China Morning Post (SCMP) interview with a female game concept artist based in Chengdu, there was a strong belief there is “a tacit agreement that female characters in games are supposed to be ‘pretty’ and ‘sexy’ (Shen 2020).” For instance, when designing a new character, the instructions read: “It needs to give people an urge to masturbate (Shen 2020).” This research aims to find the link between gender representations in videogames and traditional Chinese cultural values, comparing and analysing mainland Chinese, Taiwanese, and Chinese diaspora games, which are Chinese games made in a different environment than the homeland. The choice for analysing both mainland Chinese, Taiwanese and diaspora games, based on the respective differences between both societies which makes a comparison possible, requires an explanation that has historical roots.Show less
