This paper sheds light on the discrepancy between the presentation of Ikumen, a popularized Japanese buzzword used for fathers who are involved with childrearing, in government-backed media and the...Show moreThis paper sheds light on the discrepancy between the presentation of Ikumen, a popularized Japanese buzzword used for fathers who are involved with childrearing, in government-backed media and the way it is perceived mostly in a negative light by the target audience. An analysis of survey data of an online survey conducted by the Asahi Shinbun revealed five major reasons as to why respondents take issue with the buzzword. An analysis of ‘Family Harmony’, the Ikumen Project’s Official song, revealed that most, however not all, of these gripes are in fact being reflected in pieces of government-backed media.Show less
