The main focus of this thesis is the humorous aspect of the Hokusai Manga, which is a 15-volume containing series made by Japanese ukiyo-e (woodblock print) artist Katsushika Hokusai.
This study aims to empirically assess the influence of K-pop music on the perception of South Korea as a desirable travel destination among foreign K-pop fans. Investigating the multifaceted...Show moreThis study aims to empirically assess the influence of K-pop music on the perception of South Korea as a desirable travel destination among foreign K-pop fans. Investigating the multifaceted factors that attract visitors, including the roles of government initiatives and corporate efforts, the research explores the significance of K-pop within the broader context of influences on foreign K-pop fans’ decisions to visit South Korea. Through survey data collected from 1751 K-pop fans, the results demonstrate that K-pop has a substantial impact on their perception of South Korea, contributing positively to the country's image as a tourist destination. Furthermore, the research underscores the continued value of government and corporate efforts to attract visitors, particularly through the creation of K-pop-related locations for fan visits. While K-pop does not emerge as the primary motivational factor for half of the respondents, it emerges as the most influential factor shaping the intention to visit South Korea.Show less
This research is concerned with the dynamics of infrastructure investments between China’s Belt and Road Initiative (BRI) and Japan’s Partnership for Quality Infrastructure (PQI). It explores the...Show moreThis research is concerned with the dynamics of infrastructure investments between China’s Belt and Road Initiative (BRI) and Japan’s Partnership for Quality Infrastructure (PQI). It explores the past and present political and economic relationship between the two countries, how both initiatives came into being, and contextualizes them within the contentious political relations between the two countries. Where most literature on the topic adopts a zero-sum confrontational approach, this research uses a comparative case study analysis and explores the overlapping strategies, seeking whether competition or cooperation is present in Japanese and Chinese infrastructure investments. As the BRI has received more attention in recent years, the primary focus of this research is thus on Japan’s PQI. Furthermore, it answers the question if cooperation is viable, depending on either party’s interests. The cases discussed are primary regions in the formulations of both the BRI and PQI and include Pakistan, the Greater Mekong subregion, and Kenya. Based on the findings of this research it concludes that cooperative outcomes are possible through the initiatives’ complementarity and by making use of both country’s comparative advantages in the recipient countries. Comparative advantages mainly present themselves by China’s large-scale, risky, and high investments vis-à-vis Japan’s technical knowledge and cost-benefit assessments. Competition is in turn rarely evident, but the potential for aligning the two initiatives remains untapped.Show less
As Korea has globalized, so too has its discourse surrounding Korean transnational adoptees. Globalization of the issue can be seen in media portrayal of this group, where their canon of portrayal...Show moreAs Korea has globalized, so too has its discourse surrounding Korean transnational adoptees. Globalization of the issue can be seen in media portrayal of this group, where their canon of portrayal in Korean film and television is now accompanied by non-Korean works of visual media. Through a case study of Return to Seoul, a 2022 film by non-adoptee, non-Korean director Davy Chou, the thesis argues the following. While Return to Seoul as an independent foreign film on transnational Korean adoptees is in some capacity aware of Korea’s national wound and discourse, it is not meant to fit into existing Korean representations or answer to political incentives. Conversely, it is exactly through its divergence from existing portrayals that foreign film on the topic has the potential to resonate with its global audience, and create productive discourse on Korean-ness and foreign-ness.Show less
The Korean Wave, or Hallyu (한류), has captivated global audiences through the popularity of K-pop artists, Korean dramas like ‘Squid Game’, and films such as ‘Parasite’. This phenomenon has boosted...Show moreThe Korean Wave, or Hallyu (한류), has captivated global audiences through the popularity of K-pop artists, Korean dramas like ‘Squid Game’, and films such as ‘Parasite’. This phenomenon has boosted South Korea’s soft power, motivating people to become fans. This thesis investigates whether K-pop, as a soft power tool, has a similar effect on audiences in the Netherlands. An open-ended questionnaire was sent to 12 K-pop fans and 11 non-fans as a control group. Thematic analysis reveals that the K-pop fan group shows they are motivated to seek out more Korean-related content and have a more positive perception of South Korea. In contrast, the non-fan group acknowledges South Korea’s growing positive reception but express uncertainty. A theoretical framework to analyze soft power has been established. The study suggests K-pop can positively influence perceptions of South Korea, contributing to its soft power, though this is more the case for people who are already K-pop fans as opposed to those who are non-fans.Show less
