The aim of the present study was to explore how directional cues (arrows appearing next to the picture of food), the healthiness of the food items and the selfesteem of the participants influence...Show moreThe aim of the present study was to explore how directional cues (arrows appearing next to the picture of food), the healthiness of the food items and the selfesteem of the participants influence the choice of food items. In order to find out the role of these factors, we recruited participants through the crowdsourcing website Amazon Mechanical Turk. The participants completed a series of tasks: rating the desirability of food items, choosing between food items, and filling out questionnaires. The data were analyzed relying on Repeated Measures ANOVA and Pearson correlations, using SPSS, and on Bayesfactor analysis, using JASP. The most important positive finding is that there is an interaction effect between the factors of healthiness and cue, indicating that if the food is healthy then cues have a significant positive impact on choice. The degree of self-esteem and the healthiness of food (processed or unprocessed) are unrelated to food choice. The relevance of cues under certain conditions is a factor that health campaigns should take into consideration.Show less
