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  • (-) = Faculty of Social & Behavioural Sciences
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Might striving for the best lead to decision aversion?
Maximizing: Might striving to get the best lead to decision avoidance?
Counter-stereotyping in advertising: Does it work?
Counterstereotyping in advertising: Pleasurable distraction
The effect of counter-stereotypical advertisements on consumer memory
The effect of maximisation on decision avoidance
The effect of maximizing on decision avoidance in no-choice decision contexts

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