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Faculty of Social & Behavioural Sciences
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Master thesis
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Psychology (MSc)
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2020
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2021
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Kwaadsteniet, E. de
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Kwaadsteniet, E.
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en
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Marais, Daniela
2021
Does color-product congruency effect the evaluation of banner advertisements?
Master thesis | Psychology (MSc)
open access
Sewalt, Oscar
2020
The influence of colour congruency in banner ads on brand evaluation, attention and purchase intention: An eye-tracking study
Master thesis | Psychology (MSc)
open access
Vlug, Niki Gisele
2020
Do color and product congruence positively influence banner ads’ efficacy? An eye-tracking study
Master thesis | Psychology (MSc)
open access