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(1 - 5 of 5)
Product Evaluation of Novel and Familiar products in a state of Personal (Un)certainty.
Bloemendaal, Amy 2012
Product Evaluation of Novel and Familiar products in a state of Personal (Un)certainty.
Master thesis | Psychology (MSc)
closed access
How Viewers Evaluate Unexpected Commercials: Does a High Desire for Personal Control Amplify Positive Evaluations?
Koster, Pieter-Henk 2012
How Viewers Evaluate Unexpected Commercials: Does a High Desire for Personal Control Amplify Positive Evaluations?
Master thesis | Psychology (MSc)
closed access
Can surprise enhance a subsequent emotion?
Moes, Marieke 2012
Can surprise enhance a subsequent emotion?
Master thesis | Psychology (MSc)
closed access
Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise
O’Dwyer, Cormac 2012
Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise
Master thesis | Psychology (MSc)
closed access
Reducing Consumer Uncertainty in Innovation Adoption: Literal Similarity in Marketing Communications and Intention to Adopt New Products
Galbiati, Lorenzo 2012
Reducing Consumer Uncertainty in Innovation Adoption: Literal Similarity in Marketing Communications and Intention to Adopt New Products
Master thesis | Psychology (MSc)
closed access