The Western media’s representation of Africa has primarily consisted of Afro-pessimistic portrayals, though the emergence of Afro-optimistic portrayals is arguably increasing. Black is King is an...Show moreThe Western media’s representation of Africa has primarily consisted of Afro-pessimistic portrayals, though the emergence of Afro-optimistic portrayals is arguably increasing. Black is King is an example of the attempt to increase Afro-optimistic depictions of Africa in Western media. This BA International Studies thesis evaluates how Beyoncé Knowles-Carter’s visual album contributed towards the representation of the African continent in Western media. The literature review discussed five processes of African representation that have been identified in the academic discourse. Literary and film analyses were the primary methods used to examine the case study Black is King. The theoretical frameworks of wakandification and anti-antiessentialism were also used to highlight the film’s role in African representation. This BA thesis paper concludes that Black is King primarily misrepresents the African continent through depending on the stereotypical descriptions of Africa, the hyper-emphasis on royalty and social status, and on the primary observation of Africa through an African American perspective.Show less
