In this thesis, I described the characteristics of the various bibliometric indicators in use today, Moreover, I discussed how these indicators are used as marketing tools by journals, leading to...Show moreIn this thesis, I described the characteristics of the various bibliometric indicators in use today, Moreover, I discussed how these indicators are used as marketing tools by journals, leading to some journals exploiting their inherent properties for their own interests. Overall, while all the bibliometric indicators have their own advantages, the inherent quantitative nature for citation counts allows journals to exploit them. As a result, although journals and researchers should ideally share a symbiotic process in the entire research process, the power is shifted in the favour of the journal. A major reason for this is the publish or perish culture prevalent in research institutions today; this culture has put researchers and even their institutions on the back-foot, as they need journals with high ratings according to the bibliometric indicators more than the journals need their content. Therefore, creating a more balanced relationship between all stakeholders in academic publishing is the need of the hour and this can only be achieved if all parties are committed to working for the welfare of the society as whole. This will only be possible if all stakeholders strive to collaborate to come up with solution that considers the well-being and interests of all involved.Show less
Highlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are...Show moreHighlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are analysed during the consumer decision journey. Reading has become a shared experience, and book marketing can be further advanced through an interactive bond publishers establish with readers. As experience goods and recreational products, books requires a tailored marketing approach that is ideally customized even further in regard of the different markets targeted by individual titles. Libraries stimulate book borrowing by connecting with readers and encouraging the act of reading, and publishers can do the same. Reading promotion adds to the appeal of buying books in general: by promoting reading besides individual titles, and through collaborating with other stakeholders and pooling resources, publishers are collectively able to cover a wide field of book promotion that eventually benefits individual sales as well.Show less
A study of UK bookselling practices from the years of 1997-2014 focussing on the effort to provide a more customised experiences for the reader/consumer.
