Sports events are increasingly held in countries without a significant sports tradition and a questionable human rights track record. This ‘sportswashing’ enables regimes to show their soft side...Show moreSports events are increasingly held in countries without a significant sports tradition and a questionable human rights track record. This ‘sportswashing’ enables regimes to show their soft side and improve their image. Recently, it led to a countermovement in which domestic and international calls for boycotts are heard more frequently. This thesis examines the motives of athletes, civil actors, international sporting organisations, international organisations and countries behind these calls. Political scientists often use Doxey’s approach to find the underlying rationale for boycotts. She describes eight different motives to call for a boycott. Only a limited number of scholars have studied sports boycotts in general since they mainly focus on a specific case and link this to a general theory (inductive reasoning). Studying the motives behind a call for a boycott deductively by applying Doxey’s model has not been done before. The study modifies economic models by differentiating six possible motives to call for a boycott, namely punishment, destabilisation, solidarity, symbolism, delegitimisation and signalling. All cases are studied via a discourse analysis in which the language of articles comes from six English-speaking news platforms with a global reach is checked for keywords and context. This thesis finds that although there is no single motive for all boycotts, ‘easy’ boycotts without a political layer are likely to be driven by policy change or punishment, whereas more political boycotts are in most cases motivated by solidarity and delegitimising. However, sports boycotts have an intermediate effect and are therefore very effective as a response to unexpected events.Show less
