On 26 September 26 2013, Japanese prime-minister Shinzo Abe vowed in front of the General Assembly of the United Nations to 'create a society in which women shine'. In this paper, I will discuss...Show moreOn 26 September 26 2013, Japanese prime-minister Shinzo Abe vowed in front of the General Assembly of the United Nations to 'create a society in which women shine'. In this paper, I will discuss the structural impediments to Abe’s work- and family balance plans to increase women’s participation in the Japanese labour force, and how the Japanese government can overcome them. The analysis of past policies does not only suggest that Abe’s womenomics plans are not particularly innovative, but also indicates Abe’s ‘work- and family balance’ plans are subject to social stigmas, reinforced not only by Japanese company employment practices, but also by the government itself. Additionally, suitable policy recommendations are provided.Show less