This study (N = 313) aimed to investigates the influence of (moral) emotional frames in an online discussion on moralization and attitude polarization. It is hypothesized that anger and disgust...Show moreThis study (N = 313) aimed to investigates the influence of (moral) emotional frames in an online discussion on moralization and attitude polarization. It is hypothesized that anger and disgust frames result in more attitude polarization than neutral frames, while anxiety frames are hypothesized to do the opposite. Felt emotions and moralization are hypothesised to mediate the effect, because experiencing moral emotions should makes people moralize an issue, which in turn can cause attitude polarization. However, the results did not support the hypotheses, as the frames did not impact attitude polarization, neither by mediation through moralization and felt emotions.. However, when conveyed emotions were used instead of the frames, anger, disgust and even fear and anxiety predicted attitude polarization through mediation by moralization and felt emotions. The results also indicate that moralization predicts attitude polarization. The study provides opportunities for future research that are elaborated on in the discussion.Show less
Although many gardeners desire a green oasis, most have a concrete jungle. This behavioral misalignment in domestic gardening is an example of the intention-behavior gap. Facilitating factors of...Show moreAlthough many gardeners desire a green oasis, most have a concrete jungle. This behavioral misalignment in domestic gardening is an example of the intention-behavior gap. Facilitating factors of this gap are poorly understood. This study aims to: 1. establish an intention-behavior gap in domestic green gardening, and 2. provide insight in impeding factors in the translation of green intention into gardening behavior. Two inertia-inducing factors were considered: goal conflict and procrastination. I tested whether intending to perform greening activities positively influences garden greening behavior when conflict between garden goals (H1) and procrastinating garden adjustments are low (H2). An online survey was distributed to garden-owners in Leiden (N=146). Multiple Response Analysis confirmed that intention mainly predicts greening behavior whilst leaving 63.6% of variance unexplained, showing a gap. Goal conflict and procrastination were not significant moderators. Strategies to increase garden greening are discussed and future research should continue studying intention-behavior gap moderators.Show less
Since the use of social media networks has strongly increased, people have the opportunity to easily discuss their opinions (Kim et al., 2013). Discussions on moral issues, such as abortion and...Show moreSince the use of social media networks has strongly increased, people have the opportunity to easily discuss their opinions (Kim et al., 2013). Discussions on moral issues, such as abortion and meat consumption, often take place online. In the current research (N = 310), the effect of moral emotional framing on attitude polarization was examined. It was predicted that moral emotional frames would lead to more attitude polarization compared to nonmoral frames and that this effect was mediated by moralization of the issue. Additionally, it was investigated whether a higher moral identity centrality would lead to a stronger effect of moral emotional frames on moralization. The results only partly supported these expectations. The results showed that the higher someone’s moral identity centrality, the stronger that person tends to moralize issues. Also, moralization was directly and positively related to attitude polarization. This study may serve as a solid basis for future research.Show less
