Due to global warming and unsustainable raw-material use, the necessity of a circular transition of industries has become evident in recent years. This study examines if employees’ green motivation...Show moreDue to global warming and unsustainable raw-material use, the necessity of a circular transition of industries has become evident in recent years. This study examines if employees’ green motivation (intrinsic, extrinsic, and amotivation) influences organisational endorsement of the Green Deal. A total of 51 participants from 13 organisations participated in the experiment. The Motivation Towards the Environment Scale was used to assess the level of motivation. For the dependent variable, we used the dichotomous measure of endorsement of the Green Deal. We hypothesised that higher levels of green intrinsic and extrinsic motivation, and lower levels of green amotivation, would predict endorsement. Using a mixed-effects logistic analysis, we found no significant evidence that any motivation type significantly predicted Green Deal endorsement. However, due to the limitations of our sample, we cannot draw reliable conclusions. Notably, significant differences in all motivation types were observed between management board and non-management board employees (pi = 0.033, pe = 0.004, pa = 0.000). Additionally, we found that employees who work on the circular transition exhibited significantly higher levels of extrinsic motivation compared to those who do not (pe = 0.042). Our research contributes to the growing body of research on the influence of motivation on sustainable behaviour.Show less
