In response to the financial crisis on Wall Street in 2008, the financial world in which the patriarchy still ruled was held accountable by the media. As a result, new outlets such as Time Magazine...Show moreIn response to the financial crisis on Wall Street in 2008, the financial world in which the patriarchy still ruled was held accountable by the media. As a result, new outlets such as Time Magazine and The New York Times began portraying women as the perfect fit for the role of regulator. This paper analyzes to what extent the gendered narrative has been constructed by the media and how. Based on critical discourse analysis theory, this research proves that through the use of metaphors, the media actively helps to shape a dichotomized climate in which women are always depicted as ‘the other’. Analyzing the narrative describing two women (Sheila Bair and Elizabeth Warren), this study reveals that they were projected to gender rhetoric, hereby focussing on four metaphorical themes. This study has implications for the theory of Critical Discourse Analysis and studies on gender framing.Show less
