This thesis examines whether repetition and reproduction have an effect on the value of art and what role society plays in value acquisition. The purpose of the analysis is to understand the extent...Show moreThis thesis examines whether repetition and reproduction have an effect on the value of art and what role society plays in value acquisition. The purpose of the analysis is to understand the extent of the power repetition has on the arts. As well as whether social media and most importantly Instagram, can be considered post-museums that accelerate repetition and digital mass-reproduction of the art. Moreover, the second chapter of the thesis focuses on the notion of post-museum and how it can acts as a platform for mass production and repetition. In order to investigate the subject, the thesis will centralise on contrasting opinions of Walter Benjamin and Andy Warhol. Benjamin argues that repetition and reproduction take away the aura of the artwork, while Warhol argues that it provides authority. The result of the analysis shows that repetition and reproduction have immense power over the value of the arts within post-museums. It can either elevate an artwork in terms of its significance, power, and valuation, yet at the same time, it can be the reason why another artwork becomes nearly invisible.Show less
