The objective of this study was to investigate whether individuals who have higher levels of anticipated guilt tend to waste less food, and does a higher level of anticipated guilt affect the moral...Show moreThe objective of this study was to investigate whether individuals who have higher levels of anticipated guilt tend to waste less food, and does a higher level of anticipated guilt affect the moral motivations of an individual in wasting healthy or unhealthy food, in addition to see if the relationship is moderated by gender. Respondents were asked to fill in a questionnaire and the final sample consisted of 210 respondents which consisted of 43.3% of males, 53.8% of females and 2.9% of Non-binary/third gender with a mean age of 33.07 years (SD = 11.26). Measuring instruments used to test the hypotheses were the adapted Food Waste Intention Scale, The General Moral Motivation Index towards healthy vs unhealthy food and the Moral Scale. The findings showed that high levels of anticipated guilt and food waste intentions were significant. However, the moderation of gender was found to be non-significant. In addition to, the moral motivations towards wasting healthy versus unhealthy food were non-significant. The findings found were consistent with previous research that an individual’s level of anticipated guilt does have an effect on the intention of food waste.Show less
