This thesis examines the NFT artwork TRIP to explore the transmission of its aura from physical to digital art, with a focus on the role and value of NFT art in this transformative process....Show moreThis thesis examines the NFT artwork TRIP to explore the transmission of its aura from physical to digital art, with a focus on the role and value of NFT art in this transformative process. Inspired by Walter Benjamin's concept of aura, the research investigates how TRIP's remediation from a location-specific graffiti to an NFT artwork deepens our understanding of aura in the digital age. Through a comprehensive analysis, it becomes evident that TRIP exhibits a unique, fluid aura that transcends traditional categorizations, existing in a state that fluidly moves between the physical and digital realms. The artwork's transformative journey, involving AI-generated imagery, a site-specific mural, and its manifestation as an NFT, contributes to its evolving aura. The research highlights the amplification of TRIP's aura through its physical presence, location specificity, and integration into the digital realm. TRIP exemplifies a shifting aura, challenging fixed categorizations and highlighting the dynamic nature of aura in the contemporary art landscape.Show less
The digitization of museums is something which is increasingly integrated into the conduct of The Rijksmuseum, with the institution also adapting to the use of social media to encourage their...Show moreThe digitization of museums is something which is increasingly integrated into the conduct of The Rijksmuseum, with the institution also adapting to the use of social media to encourage their remote audience. The COVID-19 pandemic drastically altered the user experience of cultural heritage and, in order to communicate a selective narrative of its artworks to its users, The Rijksmuseum created a Tiktok account. Due to the adaptation, several questions have been raised with regards to the aura and experience of artwork, and how this is altered in an online setting, an environment where images circulate at a fast pace. This thesis aims to cover Haidy Geismar’s methodology surrounding object materiality as well as her discussion of the break away from the ‘white cube’ museum setting. In addition to discussing David Joselit’s ideas regarding the circulation of digitized objects and the ‘buzz’ of the image. These key concepts will be discussed in relation to Jan Asselijn’s ‘De Bedreigde Zwaan’, and its online presence; this is the key case study of this thesis. Overall, this thesis aims to discuss how the use of Tiktok as a platform mediates this key Golden Age artwork and how this effects its meaning and interpretation.Show less
