The theory of objectification, which regards the visual representation of women, and occasionally men, sheds light on many current debates concerning the sexist portrayal of the female gender in...Show moreThe theory of objectification, which regards the visual representation of women, and occasionally men, sheds light on many current debates concerning the sexist portrayal of the female gender in modern society. Such debates shift from analysing the role women are bound to hold within society, to the way they are portrayed through different types of media, such as television. In my research I will analyse the way women are often depicted in society, especially through media, and how this affects their political integration. To do so I will focus on the role Berlusconi played in the representation of Italian women, not only through his leadership as Italian Prime Minister, in which he remained for two decades, but also due to his role as media tycoon.Show less