This thesis analyses the increasing gamification of our present-day global capitalistic societies. It explores the ways gamification, through the production of ‘playbor’, the hybridization of play...Show moreThis thesis analyses the increasing gamification of our present-day global capitalistic societies. It explores the ways gamification, through the production of ‘playbor’, the hybridization of play and work, is shaping a new system of social domination executed through the subjection of its individuals. It proposes that a disengaged and decelerated aesthetic experience of contemporary art can function as an alternative process of subjection which, in turn, can help to counteract our increasing gamified and self-exploitative subjections.Show less