In 2015, the Bunkacho started up a project known as Japan Heritage (Nihon Isan). The purpose of this project is to locate heritage in the local area and organizing it into a regional 'story' that...Show moreIn 2015, the Bunkacho started up a project known as Japan Heritage (Nihon Isan). The purpose of this project is to locate heritage in the local area and organizing it into a regional 'story' that is consumable for a public both within and outside of Japan. While the project itself is organized by the Bunkacho, a lot of organisational responsibility is held by local players. With local heritage organisations, local authorities and government each playing their role, should we see this new project as top-down consumentarism or bottom-up conversation of local heritage by local people? This is the question I aimed to answer within this essay.Show less