Research master thesis | Linguistics (research) (MA)
open access
Metaphors effectively explain a complex (scientific) topic in terms familiar to the non-expert audience. However, metaphors also affect attitude. This thesis investigated the effects that the path...Show moreMetaphors effectively explain a complex (scientific) topic in terms familiar to the non-expert audience. However, metaphors also affect attitude. This thesis investigated the effects that the path metaphor and the wildfire metaphor have on the personal control people experience over the further course of the COVID-19 pandemic. For this purpose, participants received a text about the ongoing yet hidden threat of COVID-19, in which a new outbreak was either described as a wrongly taken path, as a wildfire flaring up, or without a metaphor. To measure the experienced amount of personal control, the participants were asked about their feelings of fear and control of the virus and the measures, and how they would bring these feelings into practice by reacting to multiple scenarios involving the risk of COVID-19 transmission. Statistical testing revealed no significant effect of the metaphors on the participants’ responses, potentially due to (amongst others) the time frame of the research. It is necessary to research in which circumstances a metaphor does and does not affect attitude. Then, it can be determined how and when a metaphor can best be employed in daily life to influence the hearer’s perception of a message, for example in the contexts of climate change, disease, and politics.Show less
Research master thesis | Linguistics (research) (MA)
open access
The construction of signs in the linguistic landscape (henceforth LL) of a given territory is driven by different reasons, and it can reflect upon an area's cultural, social, political, and...Show moreThe construction of signs in the linguistic landscape (henceforth LL) of a given territory is driven by different reasons, and it can reflect upon an area's cultural, social, political, and economic circumstances. The COVID-19 pandemic that influenced all countries in the year 2020 has kept a common and stable topic for many signs, which provides a unique opportunity to conduct a comparative LL study. The current study investigates COVID-19 related signs displayed on public transport, shop windows, city noticeboards, inside museums and churches in France, Italy, and the Netherlands. By conducting a mixed-method comparative study in three European countries that were (and still are) affected by the pandemic to different degrees, this study contributes to detecting how their multilingual status, identities, cultural values, and socio-political differences are constructed through a combination of linguistic and visual/multimodal representations, using LL signs as a relevant dataset. The data include 766 COVID-19 related signs collected from July to September 2020, in densely populated, urban areas of France, Italy, and the Netherlands. The quantitative and qualitative results show that monolingual ideologies prevail in France, in line with the country's long-lasting "one nation, one language" policy known as "the Toubon Law". The French signs heavily emphasized the importance of following the rules for the sake of safety and public health as well as illustrated the Parisian identity as a fashion hub. France also had the highest number of multimodal signs, showing a greater focus on visual representation to get important messages across during the pandemic. Italy featured a fair amount of English influence on LL signs, which may reflect the importance of tourism to economic recovery in the summer of 2020. A trademark of the Italian data were the many unique and humorous signs, which, alongside the low percentage of government-created signs used during COVID-19, reflect the cultural values of the country (use of humour in response to adverse conditions, preference for individual efforts, distrust of government). The Netherlands featured the highest proportion of English influence in LL signs, in line with the country's high proficiency in English. Minority languages spoken by large immigrant communities were better represented in the Netherlands, showcasing its linguistic and ethnic diversity. Solidarity, collective action and cooperation were emphasized in many COVID-19 related signs, illustrating Dutch cultural values and the fact that people in the Netherlands may have more trust in their government compared with France and Italy.Show less
