Bachelor thesis | Cultural Anthropology and Development Sociology (BSc)
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This thesis explores the similarities and differences on social media of adolescents and young adults, in Europe, who are in denial or not regarding climate change. Also, the public figures’ online...Show moreThis thesis explores the similarities and differences on social media of adolescents and young adults, in Europe, who are in denial or not regarding climate change. Also, the public figures’ online activism, Naomi Seibt (young German climate-denier activist) and Greta Thunberg (young Swedish climate activist), are rigorously studied to draw comparisons between non- deniers and deniers. Then, the research question addressed in this thesis is: What are the similarities and differences between the young individuals, in Europe, who are in denial or not regarding climate change, on social media? To compare both groups online, a contextualization background and a justification are provided to understand why some young individuals remain in denial despite a scientific consensus convinced on the existence and negative impacts of climate change. Also, it explores which social actors outside the scope of this thesis can benefit from the analysis brought. Additionally, the main social actors (non-deniers, deniers, and social media) are defined, and a theory is drawn to brainstorm this thesis’ puzzle. In terms of methodology, literature review and research on Seibt’s and Thunberg’s social media activities have been performed, and ethical considerations have been taken into account to not harm observed online users. Furthermore, similarities and differences between non-deniers and deniers individuals are extensively examined in four empirical sections. The first one explores the social factors and background that would lead one to express denial or not. The second one discusses the conceptualisation of science by both groups on social media. The third section talks about the identity formation regarding climate change online. The last one analyses the expressed mistrust on social media, individuals in denial or not have in wider societal structures and social actors. Finally, concluding remarks and further suggested research is detailed.Show less
