The word innovation has existed ever since humanity started, and that word has had different meanings throughout history. It has gone through many changes when at times it was considered a sin or...Show moreThe word innovation has existed ever since humanity started, and that word has had different meanings throughout history. It has gone through many changes when at times it was considered a sin or heresy to a definition that embodies prosperity and growth, it rather continuously shifts from having a negative connotation to a positive meaning. The aim of this research is to discover what innovation means to Egyptian workers in the technology industry through qualitative discourse analysis, trying to tap into their concept of innovation by conducting in-depth interviews using both inductive and deductive approaches.Show less