The purpose of this thesis is to analyze the importance of the role of media platforms encountered in cultural diplomacy of the European Union. By looking closely into the case of Helan Online...Show moreThe purpose of this thesis is to analyze the importance of the role of media platforms encountered in cultural diplomacy of the European Union. By looking closely into the case of Helan Online Platform at the Radio Nederland Wereldomroep, hereafter known as the RNW Media in the Netherlands, what this thesis aims to explore are the potential positive impacts brought by media in terms of European Union cultural policies and the necessity of the EU to apply media platforms to its cultural relations with other countries. The analyses touch upon the following questions: (1) What is the definition of cultural diplomacy and why is it an significant part in foreign policies? (2) How far have China and major European countries developed in cultural diplomacy during the past decade and how is the cultural relation between them? (3) In the context of information age, why and how does the EU need to incorporate social media into its strategy to improve its cultural diplomacy towards China? These and other sub-questions will be investigated on the basis of existing academic literatures and the archived information from RNW Media.Show less
