This research explores the potential impact of EU election observation missions on the quality of elections, through the diffusion of democratic standards. The analysis is based on a single-case...Show moreThis research explores the potential impact of EU election observation missions on the quality of elections, through the diffusion of democratic standards. The analysis is based on a single-case study of the Kenyan elections building on diverse data including reports and interviews, applied in the process tracing method. Building on socialization theory and norm diffusion, I hypothesize that election observation has an impact on election quality, through the diffusion of democratic values. The Kenyan legal framework meets international obligations requiring elections to be “accountable and transparent”. But the tumultuous history of election violence highlighted fundamental issues and systematic problems that must be addressed. The findings show that there is a relevant added value to the presence of EU EOM, within different phases of the election cycle. The implementation of the EU EOM recommendations plays a key role in understanding the contribution of election observation to improve election quality. EU EOMs are found to be effective in deterring fraud and corruption, as election observation contributes to pressuring government officials to respect the electoral law. In the Kenyan case, the implementation of recommendations contributed to the mitigation of election-related violence, and the promotion of the stakeholders' confidence in the electoral process.Show less