This thesis examines the utilization behaviour of Sina Weibo by environmental NGOs within China. Within this thesis, qualitative research is being performed in relation to the utilzation of the...Show moreThis thesis examines the utilization behaviour of Sina Weibo by environmental NGOs within China. Within this thesis, qualitative research is being performed in relation to the utilzation of the different communicative aspects of Sina Weibo by several contemporary Chinese environmental NGOs. This is done through the emperical analysis of micro-blogposts. In addition, these results are furthermore examined within the context of China's specific socio-poltical environment and in relation to their associated dynamics.Show less
