In understanding behaviours, multiple facets that contribute to behaviour need to be assessed. In behaviour with regards to food waste, several motivational factors and intention play a role in not...Show moreIn understanding behaviours, multiple facets that contribute to behaviour need to be assessed. In behaviour with regards to food waste, several motivational factors and intention play a role in not wasting food. A survey spread among 210 participants from the USA and Belgium reported on their moral, monetary, and environmental motivations, intentions, and behaviours regarding food waste. With this data, food waste behaviours were analyzed not only by the intentions and motivations of the participants, but also on the healthiness of the portrayed food. A mediating role for intention was found in the relationship with varying motivations and behaviour. This shows, that apart from motivations, intention is also a key opponent in understanding why consumers tend to waste food.Show less
