Increasing attention is being paid to health inequalities in the Netherlands. Policymakers and government agencies are looking for methods to reduce the health gap, especially in order to increase...Show moreIncreasing attention is being paid to health inequalities in the Netherlands. Policymakers and government agencies are looking for methods to reduce the health gap, especially in order to increase the health of people in risk groups. People with a lower level of education and low food literacy appear to be an important risk group for food-related health issues. Nudging has been shown to be an easy and effective way to promote healthy behavior. For this reason, this study investigated whether the level of education and food literacy influence the effectiveness of default nudges in encouraging healthy food choices. An online supermarket experiment was used with a default and control condition. In the default condition, a healthy food product was displayed larger and preselected to investigate whether this option was chosen more often. A total number of 229 participants took part in the online supermarket experiment and completed the Self-Perceived food Literacy scale beforehand. Default nudges were found to have a positive effect on stimulating the proportion of nudged healthy products, but no interaction effect was found for different levels of education and food literacy. In conclusion, nudges can be used effectively, but no difference in effectiveness was found for different levels of education and food literacy. However, one nudge is not going to make the difference in reducing health inequalities. Yet, nudges do have promising effects and can contribute to stimulating healthy food choices one step at a time.Show less