In the past forty years, the situation for smokers has totally changed. The lobby by Transnational Advocacy Networks (TAN) against the tobacco industry seems to be successful and much legislation...Show moreIn the past forty years, the situation for smokers has totally changed. The lobby by Transnational Advocacy Networks (TAN) against the tobacco industry seems to be successful and much legislation against smoking in public has been implemented. The tobacco industry is however a mighty actor with access to large amounts of funding. It is unlikely that an actor of this calibre would sit by and do nothing while its core business is being threatened. This paper tries to assess how the situation regarding smoking has changed over the years and through the norm life cycle theory by Finnemore and Sikkink. This paper will then go further and tries to discover with each increase in regulation on tobacco, what counter move was launched by the tobacco industry.Show less
