The behavioral theory of the firm lacks a comprehensive understanding of issue prioritization, particularly when multiple issues are performing below aspiration levels, or resources are limited....Show moreThe behavioral theory of the firm lacks a comprehensive understanding of issue prioritization, particularly when multiple issues are performing below aspiration levels, or resources are limited. This study investigates the prioritization of eGovernment initiatives, considering budget constraints and the emphasis on historical versus social aspiration levels. Two theoretical expectations were developed: 1) the prioritization of historical versus social aspiration levels, and 2) the prioritization of eGovernment initiatives under budget constraints. Semi-structured interviews with 9 public officials from the Directorate-General for Economic Activities in Portugal were conducted to assess the expectations. The thematic analysis revealed that public officials do not change the priorities of eGovernment initiatives based on budget constraints and predominantly prioritize social aspirations over historical ones. This study highlights the importance of pragmatism driven by necessity alongside creativity. The findings have implications for issue prioritization, performance feedback, cutback management, and public administration literature in general. Future research should expand the study to include coercive aspiration levels, less salient issues, different countries, and different public organizations. Additionally, preferences and public sector motivation can be included as moderators, and employing a mixed-methods approach could be beneficial.Show less
