This thesis uses the Just World Hypothesis and theories of charismatic leadership in order to explore the similarities and differences in the electoral campaigns of Richard Nixon in 1968 and Donald...Show moreThis thesis uses the Just World Hypothesis and theories of charismatic leadership in order to explore the similarities and differences in the electoral campaigns of Richard Nixon in 1968 and Donald Trump in 2016, focusing especially on the self-made man narrative, the use of media and the use of scapegoats.Show less
