South Korea’s growing economic status and power over the last century has brought more attention to the increasing presence of the country in the global arena. One of the prime examples of South...Show moreSouth Korea’s growing economic status and power over the last century has brought more attention to the increasing presence of the country in the global arena. One of the prime examples of South Korea’s rising presence on the global stage is the transnational phenomenon known as the Korean Wave. As K-pop and K-dramas continue to spread across the world, the Korean language is making its way to increase its spread at a similar pace. Therefore, at the centre of this paper stands the following research question: How does the spread of Hallyu serve as a tool of soft power for South Korea to promote the Korean language around the world?Show less
