This thesis covers the connection between the influence of the South Korean media wave (Hallyu) on the sociopolitical relationship between China and South Korea. Through government strategies and...Show moreThis thesis covers the connection between the influence of the South Korean media wave (Hallyu) on the sociopolitical relationship between China and South Korea. Through government strategies and promotion of cultural products the Hallyu has gained international popularity. A section devoted to the particular strategies that apply to the penetration into China clarifies that this phenomenon is capable of reaching out to a difficult to reach audience. The case study of a popular Korean drama series will exemplify how and why the Hallyu took off in China. Furthermore, perspective will be given to the receiving side of the phenomenon. The Chinese audience has different opinions on the influence of the Korean wave. It appears to not just be embraced, there are also critics who are skeptical towards the phenomenon. The connection between this skepticism and the sociopolitical field will be considered regarding the relationship between China and the Korean peninsula. The implications of the Korean wave on this relationship show to be relevant towards the behavior of the North East Asian region on a political field.Show less
