The digitization of museums is something which is increasingly integrated into the conduct of The Rijksmuseum, with the institution also adapting to the use of social media to encourage their...Show moreThe digitization of museums is something which is increasingly integrated into the conduct of The Rijksmuseum, with the institution also adapting to the use of social media to encourage their remote audience. The COVID-19 pandemic drastically altered the user experience of cultural heritage and, in order to communicate a selective narrative of its artworks to its users, The Rijksmuseum created a Tiktok account. Due to the adaptation, several questions have been raised with regards to the aura and experience of artwork, and how this is altered in an online setting, an environment where images circulate at a fast pace. This thesis aims to cover Haidy Geismar’s methodology surrounding object materiality as well as her discussion of the break away from the ‘white cube’ museum setting. In addition to discussing David Joselit’s ideas regarding the circulation of digitized objects and the ‘buzz’ of the image. These key concepts will be discussed in relation to Jan Asselijn’s ‘De Bedreigde Zwaan’, and its online presence; this is the key case study of this thesis. Overall, this thesis aims to discuss how the use of Tiktok as a platform mediates this key Golden Age artwork and how this effects its meaning and interpretation.Show less
This thesis provides a philosophical discussion of the implementation of virtual and augmented reality in the cultural heritage sector. In particular, the paper critically investigates the ways in...Show moreThis thesis provides a philosophical discussion of the implementation of virtual and augmented reality in the cultural heritage sector. In particular, the paper critically investigates the ways in which digital technologies attempt to simulate and approximate materiality.Show less
Museum architecture has been a complex but fruitful area in the museum studies. The contribution of the architectural qualities in the museological experience has been less researched even though...Show moreMuseum architecture has been a complex but fruitful area in the museum studies. The contribution of the architectural qualities in the museological experience has been less researched even though museums of extraordinary design have been an emblem in the cities, responsible of the social and economic change. This thesis aims to explore the physical aspects of the museum building and its qualities not as a static form but as an actor in visitor experience that is implicated in various relationships. In addition to this, the next step of the research will be the multisensory experience that architecture provides in a museum visit. The Museum of European and Mediterranean civilization in Marseilles will be used as the case study in order to acquire an in depth understanding of the design thinking, as a forceful piece of architecture which generates emotional, sensory and critical impact.Show less
