Museum architecture has been a complex but fruitful area in the museum studies. The contribution of the architectural qualities in the museological experience has been less researched even though...Show moreMuseum architecture has been a complex but fruitful area in the museum studies. The contribution of the architectural qualities in the museological experience has been less researched even though museums of extraordinary design have been an emblem in the cities, responsible of the social and economic change. This thesis aims to explore the physical aspects of the museum building and its qualities not as a static form but as an actor in visitor experience that is implicated in various relationships. In addition to this, the next step of the research will be the multisensory experience that architecture provides in a museum visit. The Museum of European and Mediterranean civilization in Marseilles will be used as the case study in order to acquire an in depth understanding of the design thinking, as a forceful piece of architecture which generates emotional, sensory and critical impact.Show less