Research master thesis | Arts and Culture (research) (MA)
open access
Neoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for...Show moreNeoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for various reasons, but usually rely on the notion of conveying to the viewer a certain set of skills. Since these media are therefore consumed for a specific purpose intended, the viewer already pre-establishes a certain attitude and understanding, and furthermore gains a reflective understanding of this phenomenon itself. This thesis aims to reconsider the notion of spectatorship through a lens of phenomenology, in order to reevaluate the idea of a spectator's own understanding of their experience of a medium, which this thesis names "cognitive spectatorship," and shows how the genre of instruction videos and this new viewing attitude play into the Neoliberal ideology.Show less
The purpose of this study is to demonstrate the social composition of the mechanical devices portrayed in E. M. Forster’s novel The Machine Stops and of Franz Kafka’s In der Strafkolonie and how...Show moreThe purpose of this study is to demonstrate the social composition of the mechanical devices portrayed in E. M. Forster’s novel The Machine Stops and of Franz Kafka’s In der Strafkolonie and how this can be effectively used in order to interpret their imminent implosion within the stories. Beyond providing allegorical expressions for the destruction of Forster’s and Kafka’s machines, I will confront these devices with scholarly literature that highlight the social aspect of the machinic concept and, simultaneously, propose its transcendental dimension that exceeds its material structure and expands within social fields. Thus, the machines within Forster’s and Kafka’s stories are not merely operational structures or tools, but social entities with affective propositions.Show less
