A textual analysis of three case studies taken from twenty-first century rock and metal music in order to analyse the use of rhetorical appeals in lyrics and video. The analysis is aimed at...Show moreA textual analysis of three case studies taken from twenty-first century rock and metal music in order to analyse the use of rhetorical appeals in lyrics and video. The analysis is aimed at exploring the combined use of different rhetorical appeals in the two media forms, in order to investigate the hybrid appeals that results from this combined rhetorical effort.Show less