Research master thesis | Arts and Culture (research) (MA)
open access
Neoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for...Show moreNeoliberalism has altered the way in which the subject consumes and subsequently reflects upon media. A popular media genre on the internet nowadays is instruction videos, which can be consumed for various reasons, but usually rely on the notion of conveying to the viewer a certain set of skills. Since these media are therefore consumed for a specific purpose intended, the viewer already pre-establishes a certain attitude and understanding, and furthermore gains a reflective understanding of this phenomenon itself. This thesis aims to reconsider the notion of spectatorship through a lens of phenomenology, in order to reevaluate the idea of a spectator's own understanding of their experience of a medium, which this thesis names "cognitive spectatorship," and shows how the genre of instruction videos and this new viewing attitude play into the Neoliberal ideology.Show less
Neuroscience has since its institutionalization in the 19th century directed its scientific promise of the discovery of the relationship between the brain and mind and with it the explanation of...Show moreNeuroscience has since its institutionalization in the 19th century directed its scientific promise of the discovery of the relationship between the brain and mind and with it the explanation of mental illnesses and disorders to range of political actors. Where neuroscientists in the first decades after the Second World War failed to claim a position of scientific expertise, by the late 1980s the social and political context had changed in their favor with the rise of Neoliberal governance. During the 1990s Decade of the Brain, neuroscience’s promise of the ‘cure for mental illness’ was turned into a national project, first by the Bush administration in the United States and then followed up by nations around the globe. Neuroscientific reductionist explanations of mental illness were so successful because they aimed at and resembled neoliberal discourses on individual responsibility and the inability of governmental interference in the social environment. Where neuroscientists and governmental officials in the first years of the Decade mentioned social factors as causes for mental illness and disorders, by the beginning of the 21th century mental illness had become a ‘no-fault brain illness’, a neurobiological phenomenon without external causes and therefore also solutions. The consequences of this alliance between neuroscience and neoliberalism have been topic of many critical studies in the past decade, yet the Decade of the Brain until now have almost completely been ignored. This master thesis is the first step towards an understanding of the interplay between the local and global dimensions of this Decade and thereby also a step towards understanding the way mental health issues are seen and treated in the present. This understanding at the same time is meant to open up the possibility to imagine much needed change in the future.Show less