Books are deeply intertwined with the societies that produce them. Besides the unmistakable benefits leisure reading can give to individuals, such as literacy, creativity, imagination, knowledge...Show moreBooks are deeply intertwined with the societies that produce them. Besides the unmistakable benefits leisure reading can give to individuals, such as literacy, creativity, imagination, knowledge and empathy, this free time activity has an impact on a higher level too. The written word enables connections between individuals and communities in ways that were unimaginable before the Print Revolution. Books can encompass the values of a nation, they can communicate and reinforce them. These aspects are especially important in the case of a small nation with a distinct language, as a strong need of cultural preservation is present. The main focus of this thesis is the two-way connection between a country’s reading culture and its social, political and economic realms. It is based on the argument that participants of the reading landscape not only affect the readers with their actions, but have an indirect impact on the wider cultural system through the reading landscape. The means to support this argument is an analysis of the literary landscape of Hungary, based on a self-constructed model, the Reading Promotion Impact Matrix. The two dimensions of this model are the nation’s core values that are supported and reflected by the reading promotion efforts; and the areas that can impact and can be impacted by these reading promotion activities. The thesis also highlights the interactivity and interconnectedness of the participants of a country’s literary landscape.Show less
This thesis revisits the 1988 Sotheby’s auction in Moscow, an event that catalyzed the commercialization of the Soviet art market. For the first time in history, unofficial art, previously outlawed...Show moreThis thesis revisits the 1988 Sotheby’s auction in Moscow, an event that catalyzed the commercialization of the Soviet art market. For the first time in history, unofficial art, previously outlawed by the Soviet state, was auctioned off to predominantly Western buyers. While scholars have assessed the role of the auction in transforming the Soviet art market, none have contemplated the perceptions of commercialization from the perspective of the media. Additionally, pre-existing literature lacks application of cultural theory. Therefore, this thesis departs from previous works by assessing Western and Soviet news coverage of the event. Based on the conclusions drawn from this analysis, Pierre Bourdieu’s theory of symbolic capital is applied in order to understand the ‘re-shuffling of artistic hierarchies.’ By drawing on media- and theory-focused lenses, this thesis aims to contribute to the discussion on the nature of commercialization in the Soviet Union prior to its collapse, as well as invite a more careful reading on the effects of commercialization on Soviet artistic production.Show less
This research uses the television series SKY castle as a case study with the focus on trying to answer the question: How does Sky Castle discuss education fever as a byproduct of status...Show moreThis research uses the television series SKY castle as a case study with the focus on trying to answer the question: How does Sky Castle discuss education fever as a byproduct of status consciousness in Korean society? SKY is an acronym used to refer to the top three universities in Korea using the first letter of their names: Seoul National University, Korea University, and Yonsei University. The case study draws on Pierre Bourdieu’s distinction theory to show the impact that education has on status awareness in South Korea as portrayed in SKY Castle. Chapter 1, discusses this methodology and the theoretical framework of this paper and the choice for focusing on SKY Castle as a case study will be further argued. Chapter 2 focusses on the actual analysis of the television series SKY Castle. The findings of Chapter 2 are discussed in Chapter 3 by showing an overview and interpretation of these findings. Lastly, in Chapter 4 this paper gives a conclusion and discusses the limitations of this research and future research possibilities. Sky Castle can be seen as a dialogue with reality, highlighting specific social issues and can be seen as a way to open the discussion towards the current debate in Korea on the topic of status and education fever. The popularity and success of the television series imply that the subject with regard to the Korean educational fever and status consciousness, speak to the social concerns of the Korean viewers.Show less
