This thesis discusses the relationship between Taiwanese television (idol) dramas, advertising - in particular product placement, and the way in which young Taiwanese women, i.e. students between...Show moreThis thesis discusses the relationship between Taiwanese television (idol) dramas, advertising - in particular product placement, and the way in which young Taiwanese women, i.e. students between 18-25 years, identify with popular TV-series. The research itself is based on an on-line survey designed by the author herself.Show less
