South Korea’s growing economic status and power over the last century has brought more attention to the increasing presence of the country in the global arena. One of the prime examples of South...Show moreSouth Korea’s growing economic status and power over the last century has brought more attention to the increasing presence of the country in the global arena. One of the prime examples of South Korea’s rising presence on the global stage is the transnational phenomenon known as the Korean Wave. As K-pop and K-dramas continue to spread across the world, the Korean language is making its way to increase its spread at a similar pace. Therefore, at the centre of this paper stands the following research question: How does the spread of Hallyu serve as a tool of soft power for South Korea to promote the Korean language around the world?Show less
An analysis of Japan's use of their global media presence in the form of anime and its resulting manipulation and uses in tourism promotion and local revitalization. This paper uses an example of...Show moreAn analysis of Japan's use of their global media presence in the form of anime and its resulting manipulation and uses in tourism promotion and local revitalization. This paper uses an example of the anime 'Haikyuu!!' to analyze the extent to which promotion of the area in which it was set was perpetuated by the anime and the means by which this was feasibly reproduced and applicable to other areas of Japan.Show less
In seventeenth century Holland, a fierce urban competition stimulated civic magistrates to commission works of art that increased their city's prestige. Prestigious cities had more political power...Show moreIn seventeenth century Holland, a fierce urban competition stimulated civic magistrates to commission works of art that increased their city's prestige. Prestigious cities had more political power and influence in the province, which allowed them to secure their interests more effectively. Leiden's magistrate increased the city's prestige in the province by commissioning maps that reflected Leiden's urban identity and showed its importance in Holland between 1574 and 1700. Maps allowed urban magistrates to promote their cities to a larger audience compared to traditional works of art. Leiden's magistrate commissioned maps that reflected the importance of the relief of 1574 for the Dutch Revolt, the city's university, and its textile industry. By promoting these elements of Leiden's identity to a broad audience of elites and non-elites in the Dutch Republic and Europe, these maps increased Leiden's prestige in the political arena of Holland and secured the city's influence and power in the province.Show less
