This thesis discusses how secular purity culture in vegan online cultic milieus can impact the justification methods in defense of the taken stance. It also looks into the way in which purity...Show moreThis thesis discusses how secular purity culture in vegan online cultic milieus can impact the justification methods in defense of the taken stance. It also looks into the way in which purity culture helps to expand and maintain communities. Special attention is given to the online communities based on YouTube, and how purity can be reinforced through online media and community.Show less
