The Sustainable Development Goals (SDGs) have been criticized for being ‘too ambitious’ and ‘ambiguous’ (Lim, Jørgensen, Wyborn, 2018 ; Hák, Janoušková, Moldan, 2016). The failing of the SDGs is...Show moreThe Sustainable Development Goals (SDGs) have been criticized for being ‘too ambitious’ and ‘ambiguous’ (Lim, Jørgensen, Wyborn, 2018 ; Hák, Janoušková, Moldan, 2016). The failing of the SDGs is globally visible. This study will focus on the ineffective SDG implementation in western Europe. Specifically, western European countries are ‘political entrepreneurs’ being regarded as capable of adequately addressing global challenges (Silander 2019 ; Silander 2020 ; Mintrom 2020). However, the failing of the SDGs causes reputational damage to their title as policy entrepreneur. Rhetorical legitimation theory has argued that legitimacy conveys in texts produced by organizations (Halliday, Block-Lieb, Carruthers 2010). This study therefore aims to answer the following research question: What has been the role of Western-European states as policy entrepreneurs in the legitimation of the Sustainable Development Goals (SDGs)? A total of 12 Voluntary National Reviews (VNRs) will be examined through discourse analysis to interpret the rhetoric applied in the VNRs given the social context in which they originated. This thesis will argue that western European countries have played an active role in legitimizing the SDGs. Nevertheless, the position western European states took in the process has shifted, simultaneously with the social context, over time.Show less