A rhetorical analysis of modern rhetorical devices used in speeches about the climate crisis given by various politicians and scientists. This analysis has been conducted according to the...Show moreA rhetorical analysis of modern rhetorical devices used in speeches about the climate crisis given by various politicians and scientists. This analysis has been conducted according to the Elaboration Likelihood Model (ELM) as is described by Hoeken et. al. This shows how these two different groups incorporate rhetorical devices to persuade. Four rhetorical mechanism have been analysed: fear appeal, metaphor and the use of adjectives and statistics. This study showed that both parties were very conscious about persuading according to either the central or non-central persuasion route as is described in Hoeken's theory. Scientists mainly persuaded according to the central route whereas politicians persuaded according to the non-central persuasion route.Show less
