Tourist destination Bali is internationally known for its dynamic culture and the resilience it has shown over the years with the increase of mass tourism from all corners of the globe. The...Show moreTourist destination Bali is internationally known for its dynamic culture and the resilience it has shown over the years with the increase of mass tourism from all corners of the globe. The Balinese people are often praised for their ability to adapt perfectly and at the same time not losing grip over their own cultural identity, despite the demanding environment due to the large influx of foreigners. The relatively new, yet popular philosophy of Tri Hita Karana (aspiring harmonious relationships) lies at the basis of the versatile attitude towards tourism of the Balinese people. The now omnipresent and most famous brands Facebook, Twitter, Instagram have worked their way into everyday life and have become a vast medium for the spread of information, entertainment and various other forms of content and are therefore widely represented in the tourist industry. It is through these social media networks that representations about a certain tourist destination are created and shared with a mass audience. Tourists often seek authentic experiences of traditional culture that are intensively promoted by government institutions, local tourist offices and other social media platforms such as travel blogs made by tourists from all over the world. “How does social media contribute to the construction of (staged) authenticity within Balinese culture and what is the significance of this in light of the Balinese philosophy Tri Hita Karana?”. The answer is best seen in the creation of the Kecak dance and the developments of the Tirta Empul temple. While the Kecak dance has been created as entertainment for tourists, it is very often presented as a traditional, cultural and historic performance, which becomes evident through the Instagram and travel blogs of tourists. The Balinese are thus effectively staging the dance as something authentic to their culture. However, it serves as good example of the Balinese Tri Hita Karana, by adapting in order to create a harmonious relationship between tourists and Balinese. Thus, one could in turn suggest that the Kecak dance can be seen as something authentic Balinese. The Tirta Empul temple is subject to the same process of harmonization, where tourists are allowed to enter and partake in the temple’s rituals. However, this temple is something inherently authentic, traditional, cultural, historic and sacred to Bali from the start, making the acceptance of unknowing tourists, who prioritize the aesthetic over substantive meaning, into this place a source of de-authentication. This also becomes clear when looking at the Instagram posts and travel blogs. Nevertheless, the same process of Tri Hita Karana that allows these tourists in this place, can be argued to turn such adaptation to foreigners into something authentically Balinese.Show less
This thesis describes the discourse of empowerment of women in Egypt, on the social media platform Facebook. The research question is: how do women in Egypt portray 'women's empowerment' on social...Show moreThis thesis describes the discourse of empowerment of women in Egypt, on the social media platform Facebook. The research question is: how do women in Egypt portray 'women's empowerment' on social media under conditions of political repression, patriarchy, and neoliberalism?Show less
Social media holds promise for museums to enhance visitor participation, engagement with potential visitors via participatory communication and in building an online community to which to refer to....Show moreSocial media holds promise for museums to enhance visitor participation, engagement with potential visitors via participatory communication and in building an online community to which to refer to. However, the integration of social media within museums practices, particularly in Italy, has been a rather cautious transition as museums are concerned with the ways social media may deteriorate traditional organizational forms of authority that cultural institutions have held. The aim of the present paper is to investigate the extent to which Italian museums can use social media to engage with a younger audience. In doing so, this study has conducted a case study analysis of Musei Civici Veneziani, by interviewing the web-content manager of the institution. Findings demonstrate that Musei Civici Veneziani continues to use a one-to-one communication model, whereby social media platforms are used solely to inform users about practical matters. The use of a one-to-one communication model, rather than a many-to-many one by Musei Civici Veneziani is due to fear of jeopardizing their role as a cultural authority. However, the present paper aims to showcase the opportunities of adopting a peer-to-peer participatory communication model as a way to effectively engage with younger audiences which allows them to become active members within the museum.Show less
This thesis analyses the construction of Hong Kong national identity in online discussions about the high speed rail connecting Hong Kong to Mainland China and the Hong Kong-Zhuhai sea bridge in...Show moreThis thesis analyses the construction of Hong Kong national identity in online discussions about the high speed rail connecting Hong Kong to Mainland China and the Hong Kong-Zhuhai sea bridge in localist Facebook groups. The paper argues that the Hong Kong identity constructed in these discussions is indeed nationalist, i.e. based on the belief that the members of the nation share a common origin, and is built on the following themes: antiMainland Chinese sentiment, anti-CCP thought, and the importance of money as identity constructing entity in Hong Kong society. As a result, the construction of Hong Kong national identity by Hong Kong localists relies heavily on Othering Mainland Chinese, while there are few references to Hong Kongese cultural characteristics. The contributions of this paper are that it argues for the possibility of a Hong Kong identity to be seen as national identity and how this national identity is constructed by localists.Show less
