Due to an increasing public push for multiculturalism in mainstream media, films have (at least since the 1990s) been attempting to give a more positive representation of what is deemed to be a...Show moreDue to an increasing public push for multiculturalism in mainstream media, films have (at least since the 1990s) been attempting to give a more positive representation of what is deemed to be a racial and cultural Other from the target audience’s perspective, and animation films are no exception. Case in point, while the two animated films discussed in this study, The Book of Life (2014) and Coco (2017), are made by different studios, they share a general goal of trying to give such a representation of a racial and cultural Other for a Western target audience. This goal makes these films some of the latest examples in a long trend of American animation aiming to broaden their representation of minority cultures and ethnicities, in response to pressure from various social movements in the 1990s (Palmer 2, 4). Consequently, such animation has increasingly received academic reading, with scholars studying the medium’s role in the representation of racial and cultural Others and multiculturalism in general. This study will add to this budding field by analyzing two contemporary iterations of this representational trend.Show less
