This research explores the divergent perspectives of winemakers and residents regarding the ecosystem services provided by vineyards in Vienna, employing the Q-methodology to encapsulate the full...Show moreThis research explores the divergent perspectives of winemakers and residents regarding the ecosystem services provided by vineyards in Vienna, employing the Q-methodology to encapsulate the full scope of these subjective viewpoints. The study illuminates how these stakeholder groups value the vineyards' contribution to provisioning, regulating, and cultural services, as categorized under the Common International Classification of Ecosystem Services (CICES). Winemakers predominantly perceive vineyards as an integral part of their livelihood, with emphasis on provisioning services, while acknowledging their cultural importance and acknowledging their role in supporting local biodiversity. In contrast, residents recognize the cultural and regulating services of the vineyards, appreciating their aesthetic contribution to Vienna's landscape, their role in climate regulation, and their value for recreational activities, with less emphasis on provisioning services. By revealing the divergences and intersections in these perspectives, the study provides valuable insights for policy formulation and sustainable management of urban agroecosystems.Show less