Through closed reading analysis, this thesis looked at the North Korean nation brand specifically in relation to the image of the state. It found that, through three topics which also act as...Show moreThrough closed reading analysis, this thesis looked at the North Korean nation brand specifically in relation to the image of the state. It found that, through three topics which also act as symbols in the new nation brand, the state tried to convey care for its people and its competence as a leading body. This leads to the conclusion that North Korea is trying to establish a more positive nation brand by improving its image using the image repair theory. It did so by both stressing the good traits of the state and by delivering counter-messages to the ideas that North Korea is a dictatorship and that people are being forced to follow the state. This was done by emphasizing the benefits of living in North Korea and establishing the narrative that people follow the state out of gratitude.Show less
